Tucker Smith Fishing
Tucker Smith Fishing
Tucker Smith Fishing
Tucker Smith Fishing
Tucker Smith Fishing
A brand that feels authentic now and is built to grow with him from rookie to veteran.
A brand that feels authentic now and is built to grow with him from rookie to veteran.
A brand that feels authentic now and is built to grow with him from rookie to veteran.
Logo Design, Illustration
Logo Design, Illustration
Logo Design, Illustration
Project overview
Project overview
Project overview
Helped @tuckersmithfishing, one of the youngest pros on the Bassmaster Elite Series, build a brand that feels authentic and built to grow from rookie to veteran. After 260 plus sketches, we landed on a clean, modern identity system designed to work everywhere, from boat wraps to hoodies. Now he has a mark he can stand behind and build real brand equity with for years to come.
Helped @tuckersmithfishing, one of the youngest pros on the Bassmaster Elite Series, build a brand that feels authentic and built to grow from rookie to veteran. After 260 plus sketches, we landed on a clean, modern identity system designed to work everywhere, from boat wraps to hoodies. Now he has a mark he can stand behind and build real brand equity with for years to come.
Helped @tuckersmithfishing, one of the youngest pros on the Bassmaster Elite Series, build a brand that feels authentic and built to grow from rookie to veteran. After 260 plus sketches, we landed on a clean, modern identity system designed to work everywhere, from boat wraps to hoodies. Now he has a mark he can stand behind and build real brand equity with for years to come.
THE MARK
THE MARK
THE MARK
Through a lot of iteration and refinement (over 260 sketches), this mark came together. It’s simple, really. A bass and the letters “TS”, the initials of Tucker Smith. At first glance you may just see “TS”. But once you notice the head of the largemouth bass, you will never unsee it. A bold, memorable mark designed to last.
Through a lot of iteration and refinement (over 260 sketches), this mark came together. It’s simple, really. A bass and the letters “TS”, the initials of Tucker Smith. At first glance you may just see “TS”. But once you notice the head of the largemouth bass, you will never unsee it. A bold, memorable mark designed to last.
Through a lot of iteration and refinement (over 260 sketches), this mark came together. It’s simple, really. A bass and the letters “TS”, the initials of Tucker Smith. At first glance you may just see “TS”. But once you notice the head of the largemouth bass, you will never unsee it. A bold, memorable mark designed to last.
THE LOGO SYSTEM
THE LOGO SYSTEM
THE LOGO SYSTEM
A versatile logo system ready for hats, hoodies, and decals. A modern identity rooted in authenticity and performance. Designs that reflect fishing culture without leaning on clichés. A signature wordmark was also created to add a personal touch to the brand. If Tucker ever launches his own line of baits or rods and reels, he now has a premium signature mark to carry his name forward. He also has a brand mark that can work anywhere, at any size.
A versatile logo system ready for hats, hoodies, and decals. A modern identity rooted in authenticity and performance. Designs that reflect fishing culture without leaning on clichés. A signature wordmark was also created to add a personal touch to the brand. If Tucker ever launches his own line of baits or rods and reels, he now has a premium signature mark to carry his name forward. He also has a brand mark that can work anywhere, at any size.
A versatile logo system ready for hats, hoodies, and decals. A modern identity rooted in authenticity and performance. Designs that reflect fishing culture without leaning on clichés. A signature wordmark was also created to add a personal touch to the brand. If Tucker ever launches his own line of baits or rods and reels, he now has a premium signature mark to carry his name forward. He also has a brand mark that can work anywhere, at any size.
BASS ICON
BASS ICON
BASS ICON
After building the fish into the brand mark, it felt natural to complete the full illustration. This largemouth bass brings the mark to life and lets fans see the idea in its full form.
After building the fish into the brand mark, it felt natural to complete the full illustration. This largemouth bass brings the mark to life and lets fans see the idea in its full form.
After building the fish into the brand mark, it felt natural to complete the full illustration. This largemouth bass brings the mark to life and lets fans see the idea in its full form.
BRAGGING ON MY CLIENT
BRAGGING ON MY CLIENT
BRAGGING ON MY CLIENT
Tucker Smith's résumé speaks for itself. Two college national titles. Three BASS High School national titles. Bassmaster Elite Rookie of the Year. Then the Bassmaster Elite Series Championship, the Ultimate Angler Championship, and the Bass Pro Shops US Open Championship. That kind of career deserves a brand that can carry the weight of it. That's what we built. It's an honor to work with someone performing at that level.
Tucker Smith's résumé speaks for itself. Two college national titles. Three BASS High School national titles. Bassmaster Elite Rookie of the Year. Then the Bassmaster Elite Series Championship, the Ultimate Angler Championship, and the Bass Pro Shops US Open Championship. That kind of career deserves a brand that can carry the weight of it. That's what we built. It's an honor to work with someone performing at that level.
Tucker Smith's résumé speaks for itself. Two college national titles. Three BASS High School national titles. Bassmaster Elite Rookie of the Year. Then the Bassmaster Elite Series Championship, the Ultimate Angler Championship, and the Bass Pro Shops US Open Championship. That kind of career deserves a brand that can carry the weight of it. That's what we built. It's an honor to work with someone performing at that level.
Brand Applications
Brand Applications
Brand Applications
Tucker’s brand applied to the real world. This is always one of the most rewarding parts of the process, seeing the brand come to life in real use.
Tucker’s brand applied to the real world. This is always one of the most rewarding parts of the process, seeing the brand come to life in real use.
Tucker’s brand applied to the real world. This is always one of the most rewarding parts of the process, seeing the brand come to life in real use.
I couldn't be happier with the fishing logo Macon designed for me. It perfectly captures the spirit of the sport, clean, bold, and unique. You can tell he really understood the vision and put serious thought into every detail. I've already had a ton of compliments on it. Highly recommend his work!
I couldn't be happier with the fishing logo Macon designed for me. It perfectly captures the spirit of the sport, clean, bold, and unique. You can tell he really understood the vision and put serious thought into every detail. I've already had a ton of compliments on it. Highly recommend his work!
I couldn't be happier with the fishing logo Macon designed for me. It perfectly captures the spirit of the sport, clean, bold, and unique. You can tell he really understood the vision and put serious thought into every detail. I've already had a ton of compliments on it. Highly recommend his work!
Tucker Smith
Tucker Smith
Tucker Smith
AN INDEPENDENT BRAND DESIGN STUDIO BASED IN MISSISSIPPI
AN INDEPENDENT BRAND DESIGN STUDIO BASED IN MISSISSIPPI
AN INDEPENDENT BRAND DESIGN STUDIO BASED IN MISSISSIPPI
© 2026 Bentley Design Co.
© 2026 Bentley Design Co.
© 2026 Bentley Design Co.
