Atlanta Off-Road Outfitters
Atlanta Off-Road Outfitters
Atlanta Off-Road Outfitters
Atlanta Off-Road Outfitters
Atlanta Off-Road Outfitters
A brand built to make people confident chasing their next adventure.
A brand built to make people confident chasing their next adventure.
A brand built to make people confident chasing their next adventure.
Brand Strategy, Brand Identity, Typography, Signage, Vehicle Wrap
Brand Strategy, Brand Identity, Typography, Signage, Vehicle Wrap
Brand Strategy, Brand Identity, Typography, Signage, Vehicle Wrap
Project overview
Project overview
Project overview
He came to me with a logo that wasn't working, not confident enough to actually commit money to applying it. He needed a brand he trusted enough to put in front of his audience, overlanders and weekend adventurers investing in their rigs. I wanted to build something that lasts, not just something that works for now. A mark strong enough to become iconic, built to serve the brand for however long he needs it to.
He came to me with a logo that wasn't working, not confident enough to actually commit money to applying it. He needed a brand he trusted enough to put in front of his audience, overlanders and weekend adventurers investing in their rigs. I wanted to build something that lasts, not just something that works for now. A mark strong enough to become iconic, built to serve the brand for however long he needs it to.
He came to me with a logo that wasn't working, not confident enough to actually commit money to applying it. He needed a brand he trusted enough to put in front of his audience, overlanders and weekend adventurers investing in their rigs. I wanted to build something that lasts, not just something that works for now. A mark strong enough to become iconic, built to serve the brand for however long he needs it to.
The mark
The mark
The mark
After sketching through a handful of directions, this is the one that stuck. ATL forms the body of the vehicle and the two O's are the tires, so the full name, Atlanta Off-Road Outfitters, is built right into the mark. Once you see it, you don't forget it.
After sketching through a handful of directions, this is the one that stuck. ATL forms the body of the vehicle and the two O's are the tires, so the full name, Atlanta Off-Road Outfitters, is built right into the mark. Once you see it, you don't forget it.
After sketching through a handful of directions, this is the one that stuck. ATL forms the body of the vehicle and the two O's are the tires, so the full name, Atlanta Off-Road Outfitters, is built right into the mark. Once you see it, you don't forget it.
The wordmark
The wordmark
The wordmark
The wordmark pulls straight from the mark so the two always read as one brand. The tires became the O's in Off-Road, and the tops of the letters are wider than usual to match the A in the mark. It's bold on purpose, the kind of type that gives people confidence in the work behind it.
The wordmark pulls straight from the mark so the two always read as one brand. The tires became the O's in Off-Road, and the tops of the letters are wider than usual to match the A in the mark. It's bold on purpose, the kind of type that gives people confidence in the work behind it.
The wordmark pulls straight from the mark so the two always read as one brand. The tires became the O's in Off-Road, and the tops of the letters are wider than usual to match the A in the mark. It's bold on purpose, the kind of type that gives people confidence in the work behind it.
Color and type
Color and type
Color and type
The palette and type work together as a system he can use for all of his future marketing. Every touchpoint a customer comes across feels like the same brand, and that consistency is what builds trust over time.
The palette and type work together as a system he can use for all of his future marketing. Every touchpoint a customer comes across feels like the same brand, and that consistency is what builds trust over time.
The palette and type work together as a system he can use for all of his future marketing. Every touchpoint a customer comes across feels like the same brand, and that consistency is what builds trust over time.
In the world
In the world
In the world
These are a few of the places the brand shows up, from signage on the shop wall to hat patches, stickers, and his Instagram feed. The mark holds up at every size, and each piece feels like it belongs to the same brand.
These are a few of the places the brand shows up, from signage on the shop wall to hat patches, stickers, and his Instagram feed. The mark holds up at every size, and each piece feels like it belongs to the same brand.
These are a few of the places the brand shows up, from signage on the shop wall to hat patches, stickers, and his Instagram feed. The mark holds up at every size, and each piece feels like it belongs to the same brand.
AN INDEPENDENT BRAND DESIGN STUDIO BASED IN MISSISSIPPI
AN INDEPENDENT BRAND DESIGN STUDIO BASED IN MISSISSIPPI
AN INDEPENDENT BRAND DESIGN STUDIO BASED IN MISSISSIPPI
© 2026 Bentley Design Co.
© 2026 Bentley Design Co.
© 2026 Bentley Design Co.
