Sawyer Bane
Sawyer Bane
Sawyer Bane
Sawyer Bane
Sawyer Bane
Now stocked in stores and running drops that have exceeded the founder's expectations.
Now stocked in stores and running drops that have exceeded the founder's expectations.
Now stocked in stores and running drops that have exceeded the founder's expectations.
Brand Strategy, Brand Identity, Packaging, Art Direction
Brand Strategy, Brand Identity, Packaging, Art Direction
Brand Strategy, Brand Identity, Packaging, Art Direction
The challenge
The challenge
The challenge
Sawyer Bane came to me before launch with a vision for a women's outdoor brand that felt feminine, functional, and rooted in Southern heritage. I helped define the strategy, develop the customer personas, shape the messaging, and build the full visual identity system before the first product ever hit a pro shop.
Sawyer Bane came to me before launch with a vision for a women's outdoor brand that felt feminine, functional, and rooted in Southern heritage. I helped define the strategy, develop the customer personas, shape the messaging, and build the full visual identity system before the first product ever hit a pro shop.
Sawyer Bane came to me before launch with a vision for a women's outdoor brand that felt feminine, functional, and rooted in Southern heritage. I helped define the strategy, develop the customer personas, shape the messaging, and build the full visual identity system before the first product ever hit a pro shop.
The marks
The marks
The marks
The brand marks work together to create a classic yet distinctive system. The monogram carries a refined, country club polish, while the emblem adds personality and heritage through its strong, recognizable form. Together, they give the brand flexibility, equally at home on apparel, packaging, or the course.
The brand marks work together to create a classic yet distinctive system. The monogram carries a refined, country club polish, while the emblem adds personality and heritage through its strong, recognizable form. Together, they give the brand flexibility, equally at home on apparel, packaging, or the course.
The brand marks work together to create a classic yet distinctive system. The monogram carries a refined, country club polish, while the emblem adds personality and heritage through its strong, recognizable form. Together, they give the brand flexibility, equally at home on apparel, packaging, or the course.
The system
The system
The system
Patterns, font hierarchy, packaging direction, and small tagged details carry the identity across every touchpoint, from the product line to the website.
Patterns, font hierarchy, packaging direction, and small tagged details carry the identity across every touchpoint, from the product line to the website.
Patterns, font hierarchy, packaging direction, and small tagged details carry the identity across every touchpoint, from the product line to the website.
The custom camo pattern
The custom camo pattern
The custom camo pattern
A custom camo pattern became a key part of the brand from day one, giving it recognizable equity before launch. Hidden inside it: a duck, the letters SB, the state of Florida, and the coastal inlets and marsh topography the brand is rooted in.
A custom camo pattern became a key part of the brand from day one, giving it recognizable equity before launch. Hidden inside it: a duck, the letters SB, the state of Florida, and the coastal inlets and marsh topography the brand is rooted in.
A custom camo pattern became a key part of the brand from day one, giving it recognizable equity before launch. Hidden inside it: a duck, the letters SB, the state of Florida, and the coastal inlets and marsh topography the brand is rooted in.
In the world
In the world
In the world
Social graphics were designed to build more than posts. They create a lifestyle women can see themselves in and be proud to be part of. That same identity now shows up in regular product drops and real photography from the field.
Social graphics were designed to build more than posts. They create a lifestyle women can see themselves in and be proud to be part of. That same identity now shows up in regular product drops and real photography from the field.
Social graphics were designed to build more than posts. They create a lifestyle women can see themselves in and be proud to be part of. That same identity now shows up in regular product drops and real photography from the field.
The illustration
The illustration
The illustration
Not every piece of a brand has to be a mark. This one is drawn, not designed, and it says something a logo can't: the good old days are still happening.
Not every piece of a brand has to be a mark. This one is drawn, not designed, and it says something a logo can't: the good old days are still happening.
Not every piece of a brand has to be a mark. This one is drawn, not designed, and it says something a logo can't: the good old days are still happening.
The collaboration and attention to detail were incredible. The branding work was better than perfect, and the entire process felt very thorough and intentional. I am genuinely proud to recommend you because I know they will experience the same level of creativity and detail that went into my brand.
The collaboration and attention to detail were incredible. The branding work was better than perfect, and the entire process felt very thorough and intentional. I am genuinely proud to recommend you because I know they will experience the same level of creativity and detail that went into my brand.
The collaboration and attention to detail were incredible. The branding work was better than perfect, and the entire process felt very thorough and intentional. I am genuinely proud to recommend you because I know they will experience the same level of creativity and detail that went into my brand.
Madison Cashwell
Madison Cashwell
Madison Cashwell
Founder
Founder
Founder
AN INDEPENDENT BRAND DESIGN STUDIO BASED IN MISSISSIPPI
AN INDEPENDENT BRAND DESIGN STUDIO BASED IN MISSISSIPPI
AN INDEPENDENT BRAND DESIGN STUDIO BASED IN MISSISSIPPI
© 2026 Bentley Design Co.
© 2026 Bentley Design Co.
© 2026 Bentley Design Co.
