Cha Cha Sauce
Cha Cha Sauce
Cha Cha Sauce
Cha Cha Sauce
Cha Cha Sauce
Now on shelves in 15 locations, built with everything a hot sauce brand needs to launch and sell.
Now on shelves in 15 locations, built with everything a hot sauce brand needs to launch and sell.
Now on shelves in 15 locations, built with everything a hot sauce brand needs to launch and sell.
BRAND STRATEGY, BRAND IDENTITY, PACKAGING, ILLUSTRATION, WEBSITE, BRAND GUIDELINES, ART DIRECTION, PHOTOGRAPHY
BRAND STRATEGY, BRAND IDENTITY, PACKAGING, ILLUSTRATION, WEBSITE, BRAND GUIDELINES, ART DIRECTION, PHOTOGRAPHY
BRAND STRATEGY, BRAND IDENTITY, PACKAGING, ILLUSTRATION, WEBSITE, BRAND GUIDELINES, ART DIRECTION, PHOTOGRAPHY
Project overview
Project overview
Project overview
A referral brought me to Andrew. He had a family recipe, a hot sauce passed down from his mother, Panamanian through and through. He'd taken it and made it his own, and enough people loved it that he decided to turn it into an actual business. We built the brand around that story. A name, an identity, a full system, something that could carry the pride he already had in the recipe out into the world. Now it's on shelves in 15 locations, and it's just getting started.
A referral brought me to Andrew. He had a family recipe, a hot sauce passed down from his mother, Panamanian through and through. He'd taken it and made it his own, and enough people loved it that he decided to turn it into an actual business. We built the brand around that story. A name, an identity, a full system, something that could carry the pride he already had in the recipe out into the world. Now it's on shelves in 15 locations, and it's just getting started.
A referral brought me to Andrew. He had a family recipe, a hot sauce passed down from his mother, Panamanian through and through. He'd taken it and made it his own, and enough people loved it that he decided to turn it into an actual business. We built the brand around that story. A name, an identity, a full system, something that could carry the pride he already had in the recipe out into the world. Now it's on shelves in 15 locations, and it's just getting started.
The strategy
The strategy
The strategy
Before we designed anything, we got clear. The recipe is Andrew's mom's, a Panamanian family hot sauce that was never meant to be sold, only shared. He recreated it for a chili cookoff, added mango, and that twist became the foundation. We built a strategy around that story before touching a single design decision, so every choice after it had a reason behind it instead of just looking good.
Before we designed anything, we got clear. The recipe is Andrew's mom's, a Panamanian family hot sauce that was never meant to be sold, only shared. He recreated it for a chili cookoff, added mango, and that twist became the foundation. We built a strategy around that story before touching a single design decision, so every choice after it had a reason behind it instead of just looking good.
Before we designed anything, we got clear. The recipe is Andrew's mom's, a Panamanian family hot sauce that was never meant to be sold, only shared. He recreated it for a chili cookoff, added mango, and that twist became the foundation. We built a strategy around that story before touching a single design decision, so every choice after it had a reason behind it instead of just looking good.
The logo
The logo
The logo
Cha Cha Sauce is such a strong name, catchy and simple, that it had to be the face of the brand. No separate icon, just the name itself. This version won out of the first presentation: a brand mark in three widths, primary, wide, and extra wide, so it adapts to a label, a banner, a social post, anywhere it needs to show up, without losing its character. That same variable structure sets it up for animation and motion down the road.
Cha Cha Sauce is such a strong name, catchy and simple, that it had to be the face of the brand. No separate icon, just the name itself. This version won out of the first presentation: a brand mark in three widths, primary, wide, and extra wide, so it adapts to a label, a banner, a social post, anywhere it needs to show up, without losing its character. That same variable structure sets it up for animation and motion down the road.
Cha Cha Sauce is such a strong name, catchy and simple, that it had to be the face of the brand. No separate icon, just the name itself. This version won out of the first presentation: a brand mark in three widths, primary, wide, and extra wide, so it adapts to a label, a banner, a social post, anywhere it needs to show up, without losing its character. That same variable structure sets it up for animation and motion down the road.
The label
The label
The label
A 5oz bottle is small. We had a lot we wanted on it, and it couldn't all fit. So we picked what told their story the best. What's left is teal against a hot sauce aisle full of red, orange, and flame, just enough of the brand's personality to create a feeling.
A 5oz bottle is small. We had a lot we wanted on it, and it couldn't all fit. So we picked what told their story the best. What's left is teal against a hot sauce aisle full of red, orange, and flame, just enough of the brand's personality to create a feeling.
A 5oz bottle is small. We had a lot we wanted on it, and it couldn't all fit. So we picked what told their story the best. What's left is teal against a hot sauce aisle full of red, orange, and flame, just enough of the brand's personality to create a feeling.
Illustration x Icons
Illustration x Icons
Illustration x Icons
Hand-drawn illustration brings personality into the brand. Illustration is what gives the brand its character. That library grew into a full set, mangoes, peppers, palm trees, and more, reused across packaging and social instead of redrawn every time.
Hand-drawn illustration brings personality into the brand. Illustration is what gives the brand its character. That library grew into a full set, mangoes, peppers, palm trees, and more, reused across packaging and social instead of redrawn every time.
Hand-drawn illustration brings personality into the brand. Illustration is what gives the brand its character. That library grew into a full set, mangoes, peppers, palm trees, and more, reused across packaging and social instead of redrawn every time.
Brand guidelines
Brand guidelines
Brand guidelines
The brand had to work everywhere it showed up: business cards, letterhead, a tent and back wall for events, merch, social media, the website. The guide sets a full type hierarchy and social templates built to keep the brand consistent for years, no matter who's running it. Anyone picking up Cha Cha after me knows exactly how it should look and read.
The brand had to work everywhere it showed up: business cards, letterhead, a tent and back wall for events, merch, social media, the website. The guide sets a full type hierarchy and social templates built to keep the brand consistent for years, no matter who's running it. Anyone picking up Cha Cha after me knows exactly how it should look and read.
The brand had to work everywhere it showed up: business cards, letterhead, a tent and back wall for events, merch, social media, the website. The guide sets a full type hierarchy and social templates built to keep the brand consistent for years, no matter who's running it. Anyone picking up Cha Cha after me knows exactly how it should look and read.
The website
The website
The website
A brand isn't finished until there's somewhere to send people. The site gives Cha Cha a home, a place people can go to buy, learn the story, and get more of it, built on the same identity as everything else.
A brand isn't finished until there's somewhere to send people. The site gives Cha Cha a home, a place people can go to buy, learn the story, and get more of it, built on the same identity as everything else.
A brand isn't finished until there's somewhere to send people. The site gives Cha Cha a home, a place people can go to buy, learn the story, and get more of it, built on the same identity as everything else.
Bringing it all together
Bringing it all together
Bringing it all together
This is what a launch-ready brand looks like, photography, logo, pattern, type, all working together. Just a logo would not have served Andrew's business. He needed a system that could hold up on a shelf, at a trade show, and wherever the brand had to show up next.
This is what a launch-ready brand looks like, photography, logo, pattern, type, all working together. Just a logo would not have served Andrew's business. He needed a system that could hold up on a shelf, at a trade show, and wherever the brand had to show up next.
This is what a launch-ready brand looks like, photography, logo, pattern, type, all working together. Just a logo would not have served Andrew's business. He needed a system that could hold up on a shelf, at a trade show, and wherever the brand had to show up next.
He'll take your vision and make it way better.
He'll take your vision and make it way better.
He'll take your vision and make it way better.
Andrew Scott
Andrew Scott
Andrew Scott
Founder
Founder
Founder
AN INDEPENDENT BRAND DESIGN STUDIO BASED IN MISSISSIPPI
AN INDEPENDENT BRAND DESIGN STUDIO BASED IN MISSISSIPPI
AN INDEPENDENT BRAND DESIGN STUDIO BASED IN MISSISSIPPI
© 2026 Bentley Design Co.
© 2026 Bentley Design Co.
© 2026 Bentley Design Co.
