Weathered Roots

Branding

  • Packaging has huge value implications for an apparel company to create a wonderful experience for customers.

  • This is one of the logos on the shoulder of a fleece hoodie.

  • This image tells a story of adventure with a fire in the background and the brand mark proudly stamped onto a mug.

  • This logo was made specifically for tiny patch applications like this.

  • This is the "All in One Badge", which will be a staple for Weathered Roots.

  • The wordmark applied to the beginning of his YouTube video.

    Here is another patch sown into fabric.

  • Screen printing will surely be a required application for this brand. The horizontal lockup looks good on anything.

  • Here is an embossing in a leather belt for a subtle effect.

  • Here is the brand mark applied to a hat, leaving plenty of negative space to evoke a more premium and timeless feeling.

  • No matter what, there will be a logo for any desired application Weathered Roots may have.

  • This is a minimalistic yet powerful approach for buyers who do not want an overpowering aesthetic.

  • This is another use for the horizontal lockup.

  • Here is the script wordmark embroidered on a duffel bag.

  • A cohesive look and feel for a brand is imperative to make sure people get the right idea about it.

  • This is the full logo suite created for Weathered Roots. Each one is designed with a specific application in mind.

  • Refining concepts into final designs takes exploration and iteration.

Weathered Roots

Client Overview

Weathered Roots is an outdoor brand inspired by the true process of hunting and fishing. They have a deep connection and appreciation for nature and animals. They were tired of seeing cliche, trendy, and cheap outdoor brands that only lasted a year or two.

This made them realize they needed a strong visual identity that reflected authenticity. They were standing on the values and traditions passed down from their Granddad. A heritage that never fails and stands the test of time.

The Solution

  • Identity System: An extensive logo suite with many variations for the optimization of apparel.

  • Color Palette: Neutral outdoorsy colors with one pop of red for brand recognition.

  • Application: The brand was designed thinking of embroidery as the main application. This meant clean typography and a minimal overall design.

  • Wordmark: A hand-drawn script that screams timeless outdoor brand.

The Results

Weathered Roots now has a strong foundation from which to build its brand. They are going to start creating content of hunting and fishing adventures to build a loyal audience. Apparel drops will be soon to come.

The Challenge

The client wanted a brand that:

  • Felt timeless and avoided cliche trends

  • Had a literal depiction of roots somewhere in the logo

  • Reflected heritage, timeless values, and the outdoors

  • Worked across packaging, apparel, and marketing

The Strategy

  • Brand Positioning: A masculine brand that is built on quality and tradition.

  • Target Audience: The ideal customer is a 24-year-old outdoorsman who loves hunting and fishing. He has a granddad who taught him everything he knows.

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