Project Summary

Client Overview

Colin Perry Productions creates high-quality, cinematic videos that tell clients’ stories. He serves people with weddings, commercials, and documentaries.

He has worked with Major League Bowhunter with Matt Duff and Chipper Jones, Realtree Outdoors Monster Bucks, and Riley Green Music.

The Solution

  • Identity System: A flexible and responsive logo suite that works for any application.

  • Color Palette: Warm colors that are consistent in the color grading of the videos he produces.

  • Brand Mark: A scalable, simple symbol to put in the corner of his videos that tells a story and is easy to remember.

  • Wordmark: A hand-drawn script that makes someone feel like the brand is personable and has a Southern feeling.

The Results

Colin Perry now has a brand identity that people will start to associate with him. The goal of marketing is to make people aware that you are there and have something they may need. Now, it will be easier for Colin to make a lasting impression with possible customers.

The Challenge

Colin needed a logo and overall look and feel for his website, videos, and social media. He really wanted something in the corner of his videos that people start to recognize and memorize as Colin Perry Productions. Short-term: diversify his portfolio. Long-term: steady clients and a nonprofit video series.

The Strategy

  • Brand Positioning: A southern, personable, and premium brand presence that appeals to both women and men.

  • Visual Identity: A timeless identity system that aligns with his attention to detail. Create a logo suite that evokes a similar feeling to pair with his cinematic videography.

  • Target Audience: Women looking for wedding videography and outdoor brands seeking cinematic videography for long-form content or advertising commercials.

  • Here is a banner with his tagline, wordmark, brand mark, and photography.

  • This is an engaging homepage with a clear call to action.

  • The brand mark works well as a subtle identifier with his photography.

  • His logo suite will provide a consistent look and feel for all his videos.

  • This emroidered patch hat is something Colin could wear proudly.

  • The wordmark applied to the beginning of his YouTube video.

    This is how the wordmark and brand mark could look implemented to his YouTube videos.

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