Project Summary

Client Overview

Southern Pro Charters, LLC is an offshore fishing charter company based in Venice, Louisiana. With over 15 years of experience, Captain Chad provides deep-sea fishing trips targeting species like Yellowfin Tuna, Wahoo, Marlin, and more. The company stands out by prioritizing customer experience, ensuring each trip is safe, enjoyable, and memorable.

The Challenge

This fishing industry in Venice is extremely competitive. Most fishing charters, however, have an illustrative style logo. These do not work very well in real-world applications such as embroidery or in a social media profile. I saw an opportunity to create something completely different than all the competitors.

Southern Pro Charters needed a brand identity that reflected its professionalism, expertise, and commitment to customer satisfaction. The goal was to create a simple yet compelling brand presence that stood apart in the highly competitive fishing industry.

The Strategy

  • Brand Positioning: Professional yet approachable, focused on adventure and customer care.

  • Visual Identity: A clean and timeless logo suitable for use on invoices, apparel, social media, and potentially a boat wrap.

  • Target Audience: Primarily corporate groups seeking team-building experiences, as well as seasoned anglers who value a relaxing and exciting day on the water.

The Solution

  • Logo Design: A simple, clean logo that conveys professionalism and works for all their application needs.

  • Brand Tone: Friendly, trustworthy, and engaging—highlighting Captain Chad’s passion and personal investment in customer satisfaction.

  • Marketing Approach: Positioning Southern Pro Charters as the premier choice for companies looking for a relaxing yet thrilling offshore fishing experience.

The Results

  • A brand identity that aligns with the company’s values and mission.

  • A visually appealing and versatile logo ready for marketing, apparel, website, boat rap, and more.

  • A strong foundation for expanding the business, including potential inshore trips and sponsorship opportunities.

Southern Pro Charters now has branding that has set them up for success in a competitive industry.

  • These business cards leave a lasting impression and make it hard for someone to throw away.

  • Pattern created various branding applications such as their website or a wrap on a their boat.

  • These are notes from the questionnaire in preparation for the strategy call.

  • Apparel like this builds trust and positions Captain Chad as the expert guide.

  • The brand mark is clean, memorable, and unique. The serif font feels southern and personable. It also evokes a more premium vibe for the brand.

  • This is a portion from the brand guide, which enables non-designers to create assets for Southern Pro Charters.

  • The logo lockups were created, thinking of the application needs for the brand.

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