Project Summary

Southern Pro Charters reached out to me for a full branding project. This ranged from logo design, badge design, illustrations, and iconography to patterns and more. Southern Pro Charters is an offshore fishing charter out of Venice, Louisiana. There is endless competition in the fishing industry in Venice, so this brand needed to switch something up. Most of the fishing charter brands I researched in that area have illustrations for logos. They are filled with many colors and are not scalable. The mark I created for Southern Pro Charters is simple, professional, and scalable. This design is flexible and represents their brand perfectly.